{"id":4891,"date":"2024-11-04T14:03:47","date_gmt":"2024-11-04T13:03:47","guid":{"rendered":"https:\/\/etev7e.pef.czu.cz\/zs2223\/?post_type=product&p=4891"},"modified":"2024-11-05T14:52:33","modified_gmt":"2024-11-05T13:52:33","slug":"kurz-marketing","status":"publish","type":"product","link":"https:\/\/etev7e.pef.czu.cz\/zs2223\/produkt\/kurz-marketing\/","title":{"rendered":"Online kurz – Marketing"},"content":{"rendered":"

Tento kurz v\u00e1s sezn\u00e1m\u00ed se z\u00e1klady marketingu, v\u010detn\u011b tvorby marketingov\u00fdch strategi\u00ed, pl\u00e1nov\u00e1n\u00ed kampan\u00ed a digit\u00e1ln\u00edho marketingu. Nau\u010d\u00edte se analyzovat trh, c\u00edlit na z\u00e1kazn\u00edky a efektivn\u011b vyu\u017e\u00edvat r\u016fzn\u00e9 marketingov\u00e9 kan\u00e1ly, v\u010detn\u011b soci\u00e1ln\u00edch m\u00e9di\u00ed, SEO a PPC.\u00a0Z\u00edsk\u00e1te praktick\u00e9 dovednosti pot\u0159ebn\u00e9 k vytvo\u0159en\u00ed \u00fasp\u011b\u0161n\u00e9 marketingov\u00e9 kampan\u011b a zhodnocen\u00ed jej\u00edho dopadu. Marketingov\u00e9 simulace zahrnuj\u00ed praktick\u00e9 cvi\u010den\u00ed p\u0159i tvorb\u011b kampan\u00ed a strategie vstupu na trh.<\/p>\n

Kapitoly<\/strong>:<\/p>\n

\u00davod do digit\u00e1ln\u00edho marketingu, C\u00edlov\u00e1 skupina a segmentace trhu, Digit\u00e1ln\u00ed marketingov\u00e9 kan\u00e1ly, Tvorba hodnotn\u00e9ho obsahu, Budov\u00e1n\u00ed zna\u010dky online, Anal\u00fdza a m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti, Optimalizace pro vyhled\u00e1va\u010de (SEO), Placen\u00e1 reklama (PPC), Soci\u00e1ln\u00ed m\u00e9dia jako marketingov\u00fd n\u00e1stroj, E-mailov\u00fd marketing a automatizace, Influencer marketing, Pr\u00e1vn\u00ed aspekty digit\u00e1ln\u00edho marketingu, Trendy v digit\u00e1ln\u00edm marketingu, Praktick\u00e9 p\u0159\u00edklady a case studies, Z\u00e1v\u011br a doporu\u010den\u00ed.<\/p>\n

\n
\n

N\u00e1hled struktury kapitol:<\/span>\u00a0<\/strong><\/p>\n<\/div>\n

\n
    \n
  1. \u00davod do digit\u00e1ln\u00edho marketingu<\/span><\/strong><\/li>\n<\/ol>\n<\/div>\n
    \n
      \n
    • \n
        \n
      • Co je digit\u00e1ln\u00ed marketing?<\/span><\/li>\n
      • V\u00fdznam digit\u00e1ln\u00edho marketingu pro firmy<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
        \n
          \n
        1. C\u00edlov\u00e1 skupina a segmentace trhu<\/span><\/strong><\/li>\n<\/ol>\n<\/div>\n
          \n
            \n
          • \n
              \n
            • Identifikace c\u00edlov\u00e9 skupiny<\/span><\/li>\n
            • Segmentace trhu a vytv\u00e1\u0159en\u00ed person<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
              \n
                \n
              1. Digit\u00e1ln\u00ed marketingov\u00e9 kan\u00e1ly<\/span><\/strong><\/li>\n<\/ol>\n<\/div>\n
                \n
                  \n
                • \n
                    \n
                  • Soci\u00e1ln\u00ed m\u00e9dia<\/span><\/li>\n
                  • E-mailov\u00fd marketing<\/span><\/li>\n
                  • Obsahov\u00fd marketing<\/span><\/li>\n
                  • SEO a PPC<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
                    \n
                    \n
                      \n
                    1. Tvorba hodnotn\u00e9ho obsahu<\/span><\/strong><\/li>\n<\/ol>\n<\/div>\n
                      \n
                        \n
                      • \n
                          \n
                        • Co je hodnotn\u00fd obsah?<\/span><\/li>\n
                        • Strategie pro obsahov\u00fd marketing<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n
                          <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                          Kurz nab\u00edz\u00ed z\u00e1klady marketingu, v\u010detn\u011b tvorby strategi\u00ed, pl\u00e1nov\u00e1n\u00ed kampan\u00ed a digit\u00e1ln\u00edho marketingu. Nau\u010d\u00edte se c\u00edlit na z\u00e1kazn\u00edky, efektivn\u011b vyu\u017e\u00edvat marketingov\u00e9 kan\u00e1ly a zhodnotit \u00fasp\u011bch kampan\u00ed pomoc\u00ed praktick\u00fdch simulac\u00ed.<\/p>\n","protected":false},"featured_media":5110,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1333],"product_tag":[1419,1339,1337,1342,1338],"class_list":{"0":"post-4891","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalni-produkty-ke-vzdelavani-pro-studenty","7":"product_tag-doucovani","8":"product_tag-kurzy","9":"product_tag-marketing","10":"product_tag-online-kurz","11":"product_tag-vzdelavani","13":"first","14":"instock","15":"virtual","16":"taxable","17":"purchasable","18":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product\/4891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/comments?post=4891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media\/5110"}],"wp:attachment":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media?parent=4891"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_brand?post=4891"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_cat?post=4891"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_tag?post=4891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}