{"id":4912,"date":"2024-11-04T14:38:56","date_gmt":"2024-11-04T13:38:56","guid":{"rendered":"https:\/\/etev7e.pef.czu.cz\/zs2223\/?post_type=product&p=4912"},"modified":"2024-12-02T12:22:30","modified_gmt":"2024-12-02T11:22:30","slug":"ekonomika-pro-manazery","status":"publish","type":"product","link":"https:\/\/etev7e.pef.czu.cz\/zs2223\/produkt\/ekonomika-pro-manazery\/","title":{"rendered":"Online kurz – Ekonomika pro mana\u017eery"},"content":{"rendered":"

Digit\u00e1ln\u00ed kurz, kter\u00fd propojuje ekonomickou teorii s praktick\u00fdmi mana\u017eersk\u00fdmi dovednostmi. Zam\u011b\u0159uje se na anal\u00fdzu n\u00e1klad\u016f, stanoven\u00ed cen, optimalizaci zdroj\u016f a ekonomick\u00e9 rozhodov\u00e1n\u00ed. Studenti se nau\u010d\u00ed, jak aplikovat ekonomick\u00e9 principy do ka\u017edodenn\u00edho \u0159\u00edzen\u00ed podniku a jak efektivn\u011b pl\u00e1novat a realizovat strategick\u00e1 rozhodnut\u00ed.<\/p>\n

Kapitoly:<\/strong>\u00a0\u00davod do mana\u017eersk\u00e9 ekonomiky, Ekonomick\u00e9 z\u00e1klady pro mana\u017eersk\u00e9 rozhodov\u00e1n\u00ed, Anal\u00fdza n\u00e1klad\u016f a n\u00e1kladov\u00e9 struktury, Stanoven\u00ed cen a cenov\u00e9 strategie, Teorie produkce a produktivita, Rozhodov\u00e1n\u00ed o v\u00fdrob\u011b a optimalizace zdroj\u016f, Anal\u00fdza trhu a konkuren\u010dn\u00ed prost\u0159ed\u00ed, Mana\u017eersk\u00e9 rozhodov\u00e1n\u00ed a nejistota, Kapit\u00e1lov\u00e9 investice a finan\u010dn\u00ed rozhodov\u00e1n\u00ed, Pl\u00e1nov\u00e1n\u00ed a kontrola n\u00e1klad\u016f, Strategick\u00e9 pl\u00e1nov\u00e1n\u00ed a ekonomick\u00e9 rozhodov\u00e1n\u00ed, Ekonomick\u00e9 simulace a predikce, P\u0159\u00edpadov\u00e9 studie a praktick\u00e9 aplikace mana\u017eersk\u00e9 ekonomiky, Z\u00e1v\u011br a shrnut\u00ed kl\u00ed\u010dov\u00fdch princip\u016f<\/p>\n

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N\u00e1hled struktury kapitol:<\/span>\u00a0<\/strong><\/p>\n<\/div>\n

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1. \u00davod do mana\u017eersk\u00e9 ekonomiky<\/span><\/strong><\/p>\n<\/div>\n

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  • Definice a v\u00fdznam mana\u017eersk\u00e9 ekonomiky<\/span><\/li>\n
  • Role ekonomiky v mana\u017eersk\u00e9m rozhodov\u00e1n\u00ed<\/li>\n
  • Z\u00e1kladn\u00ed principy ekonomick\u00e9ho my\u0161len\u00ed<\/li>\n<\/ul>\n<\/div>\n
    \n

    2. Ekonomick\u00e9 z\u00e1klady pro mana\u017eersk\u00e9 rozhodov\u00e1n\u00ed<\/span><\/strong><\/p>\n<\/div>\n

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      \n
    • Nab\u00eddka a popt\u00e1vka: teorie a jej\u00ed aplikace<\/span><\/li>\n
    • Tr\u017en\u00ed rovnov\u00e1ha a jej\u00ed vliv na rozhodov\u00e1n\u00ed<\/li>\n
    • Elasticita popt\u00e1vky a nab\u00eddky: interpretace a praktick\u00e9 aplikace<\/li>\n<\/ul>\n<\/div>\n
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      3. Anal\u00fdza n\u00e1klad\u016f a n\u00e1kladov\u00e9 struktury<\/span><\/strong><\/p>\n<\/div>\n

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      • Typy n\u00e1klad\u016f: fixn\u00ed, variabiln\u00ed, mezn\u00ed, pr\u016fm\u011brn\u00e9<\/span><\/li>\n
      • N\u00e1kladov\u00e9 funkce a jejich praktick\u00e9 vyu\u017eit\u00ed<\/li>\n
      • Anal\u00fdza bodu zvratu a jeho role v rozhodov\u00e1n\u00ed<\/li>\n
      • Vliv technologie a rozsahu v\u00fdroby na n\u00e1klady<\/li>\n<\/ul>\n<\/div>\n
        \n

        4. Stanoven\u00ed cen a cenov\u00e9 strategie<\/span><\/strong><\/p>\n<\/div>\n

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        • C\u00edle a metody stanoven\u00ed ceny<\/span><\/li>\n
        • Cenov\u00e9 strategie a jejich vliv na trh a z\u00e1kazn\u00edky<\/li>\n
        • Cenov\u00e1 elasticita: jak ovliv\u0148uje stanoven\u00ed cen<\/li>\n
        • Praktick\u00e9 p\u0159\u00edstupy k cenov\u00e9 diskriminaci a tvorb\u011b cen na r\u016fzn\u00fdch trz\u00edch<\/li>\n
        • Optimalizace ceny s ohledem na r\u016fzn\u00e9 n\u00e1klady a popt\u00e1vku<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Kurz propojuje ekonomickou teorii s praktick\u00fdmi mana\u017eersk\u00fdmi dovednostmi, se zam\u011b\u0159en\u00edm na anal\u00fdzu n\u00e1klad\u016f, stanoven\u00ed cen a ekonomick\u00e9 rozhodov\u00e1n\u00ed. Studenti se nau\u010d\u00ed efektivn\u011b vyu\u017e\u00edvat ekonomick\u00e9 principy pro strategick\u00e9 \u0159\u00edzen\u00ed podniku.<\/p>\n","protected":false},"featured_media":5108,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1333],"product_tag":[1345,1339,1342,1338],"class_list":{"0":"post-4912","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digitalni-produkty-ke-vzdelavani-pro-studenty","7":"product_tag-ekonomika","8":"product_tag-kurzy","9":"product_tag-online-kurz","10":"product_tag-vzdelavani","12":"first","13":"instock","14":"virtual","15":"taxable","16":"purchasable","17":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product\/4912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/comments?post=4912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media\/5108"}],"wp:attachment":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media?parent=4912"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_brand?post=4912"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_cat?post=4912"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_tag?post=4912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}