Nov\u00e9 vyd\u00e1n\u00ed komplexn\u00ed publikace \u201cModern\u00ed marketingov\u00e1 komunikace\u201d od Jany P\u0159ikrylov\u00e9 p\u0159in\u00e1\u0161\u00ed roz\u0161\u00ed\u0159en\u00e9 a aktualizovan\u00e9 informace, kter\u00e9 reflektuj\u00ed nejnov\u011bj\u0161\u00ed poznatky a trendy v oboru. Kniha se nyn\u00ed v\u00edce zam\u011b\u0159uje na online marketingovou komunikaci, B2B komunikaci a aktu\u00e1ln\u00ed trendy, kter\u00e9 formuj\u00ed sou\u010dasn\u00fd marketingov\u00fd sv\u011bt.<\/p>\n
Publikace je obohacena o nov\u00e9 p\u0159\u00edpadov\u00e9 studie, kter\u00e9 poskytuj\u00ed praktick\u00e9 p\u0159\u00edklady a ukazuj\u00ed, jak teoretick\u00e9 koncepty funguj\u00ed v re\u00e1ln\u00e9m sv\u011bt\u011b. Nav\u00edc obsahuje p\u0159\u00edlohu s fotografiemi z tuzemsk\u00e9 i zahrani\u010dn\u00ed komunika\u010dn\u00ed praxe, co\u017e \u010dten\u00e1\u0159\u016fm umo\u017e\u0148uje nahl\u00e9dnout do r\u016fzn\u00fdch p\u0159\u00edstup\u016f a strategi\u00ed pou\u017e\u00edvan\u00fdch v praxi.<\/p>\n
V knize se podrobn\u011b sezn\u00e1m\u00edte se strategiemi marketingov\u00e9 komunikace, tvorbou efektivn\u00edho komunika\u010dn\u00edho mixu a metodikou stanoven\u00ed rozpo\u010dtu. Auto\u0159i tak\u00e9 diskutuj\u00ed r\u016fzn\u00e9 bari\u00e9ry, kter\u00e9 mohou nastat p\u0159i pl\u00e1nov\u00e1n\u00ed a realizaci marketingov\u00fdch kampan\u00ed, a nab\u00edzej\u00ed \u0159e\u0161en\u00ed, jak tyto p\u0159ek\u00e1\u017eky p\u0159ekonat.<\/p>\n
Tato publikace, napsan\u00e1 uzn\u00e1van\u00fdmi odborn\u00edky v oboru, je neoceniteln\u00fdm zdrojem pro studenty vysok\u00fdch \u0161kol, pracovn\u00edky komunika\u010dn\u00edch agentur, firemn\u00edho marketingu a PR. Je navr\u017eena tak, aby poskytla \u010dten\u00e1\u0159\u016fm hlubok\u00e9 a praktick\u00e9 znalosti, kter\u00e9 mohou okam\u017eit\u011b aplikovat ve sv\u00e9 profesn\u00ed praxi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Nov\u00e9 vyd\u00e1n\u00ed komplexn\u00ed publikace o marketingov\u00e9 komunikaci je dopln\u011bno o poznatky, t\u00fdkaj\u00edc\u00ed se nap\u0159\u00edklad online marketingov\u00e9 komunikace, B2B komunikace a trendech v oboru. Obsahuje nov\u00e9 p\u0159\u00edpadov\u00e9 studie a p\u0159\u00edlohu s fotografiemi z tuzemsk\u00e9 i zahrani\u010dn\u00ed komunika\u010dn\u00ed praxe. V knize se d\u00e1le sezn\u00e1m\u00edte se strategiemi marketingov\u00e9 komunikace, s tvorbou komunika\u010dn\u00edho mixu, metodikou a bari\u00e9rami p\u0159i stanoven\u00ed rozpo\u010dtu. Publikace uzn\u00e1van\u00fdch odborn\u00edk\u016f je ur\u010dena student\u016fm vysok\u00fdch \u0161kol, pracovn\u00edk\u016fm komunika\u010dn\u00edch agentur a firemn\u00edho marketingu a PR.<\/p>\n","protected":false},"featured_media":5715,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[1461],"product_tag":[1705,1337,1704,1706,1707,1338],"class_list":{"0":"post-5714","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knihy","7":"product_tag-komunikacni-mix","8":"product_tag-marketing","9":"product_tag-marketingova-komunikace","10":"product_tag-online-marketing","11":"product_tag-vysokoskolska-literatura","12":"product_tag-vzdelavani","14":"first","15":"instock","16":"sale","17":"taxable","18":"shipping-taxable","19":"purchasable","20":"product-type-simple"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product\/5714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/comments?post=5714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media\/5715"}],"wp:attachment":[{"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/media?parent=5714"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_brand?post=5714"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_cat?post=5714"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/etev7e.pef.czu.cz\/zs2223\/wp-json\/wp\/v2\/product_tag?post=5714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}